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Join thousands of satisfied customers who trust Lion's Den for their intimate purchases. The e-commerce segment held the largest revenue share of 63.8% in 2023. In the past few years, e-commerce and online sex stores have been the most used platforms for purchasing sexual wellness products. The anonymity in product delivery is a major advantage for customers opting for online purchase of sex toys over brick-and-mortar adult store stores. Moreover, the convenience of choosing from a vast variety of products on a single platform at discounted prices provides added benefits. Increasing internet penetration and the number of customers across all age groups who are technology literate and comfortable with navigating e-commerce platforms is expected to boost the sex toys market’s growth.

Creating and manufacturing your own sex toys also gives you the opportunity to further establish your brand through the design. However, this is a costly production sourcing option that, on top of the manufacturing demands, requires storage. Today, businesses selling goods to their customers have many choices in product sourcing, including manufacturing, outsourced manufacturing, dropshipping, and resale. Below explores the benefits and drawbacks of these options in regards to the sex toy market. Recently, the International Organization for Standardization (ISO) introduced safety standards for sex toys. ISO 3533 dictates standards for "products in direct contact with the genitalia, the anus, or both." This marked a shift, as sex toys had previously been largely unregulated.

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